Setting up a hand-weaving machine can span from days to weeks. During my immersion in the craft of hand-weaving at a traditional factory nestled in the valley of Poschiavo (CH), I seized the opportunity to pioneer a new product line and formulate innovative ideas for in-store presentations. The following images emerge from a photoshoot of existing products for the in-store presentation. Photographer: Juliette Chretién Creative Concept: Irene Schweizer
